packaging

Domino® Sugar’s Past & Present

For over a century, Domino® Sugar has been a high-quality ingredient trusted by cooks to perform perfectly in their favorite foods. These products have been at the heart of beloved recipes passed down through generations, and their packages have filled the pantries of millions. As we introduce the next chapter in the Domino® Sugar story, we take a short walk through the history of the brand in honor of all those who’ve helped us craft so many quality products along the way.

Domino® Sugar’s Past & Present

1901
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The Debut of Domino® Sugar
As the 19th Century gave way to the 20th, the pantries of America’s bakers and chefs were stocked with packages bearing a new name—Domino® Sugar.
1906
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Quality Welcomes Additional Variety
To meet the needs of consumers, Domino® Sugar continues to expand the sizes and forms its sugar is sold in. Attractive, original packaging is a hallmark.
1906
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Appealing To Aspiring Bakers
With high-quality products now highly in demand, Domino® Sugar continued to supply home bakers— even imploring them to ask their grocer to start stocking their now-favorite brand.
1906
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Pure Cane Sugar in America’s Pantries
On an automated packaging line in Domino® Sugar’s New Jersey refinery, the sweetness of its sugar was packaged for sale far and wide.
1914
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Domino® Dots
Product innovation would become a Domino® Sugar staple throughout the years, with favorites like Domino® Dots meeting the needs of consumers.
1914
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Sharing Recipes While Selling Sugar
Recipes included on Domino® Sugar’s iconic packaging informed bakers of ways to use the products, while a new spout was included to make it easier to use.
1914
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Superfine and Super Colorful
Color images and recipe ideas continued to offer value and showcase the variety of occasions where sugar could be used.
1914
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Sweetness and Smiles
Additional colors and illustrations draw attention to this package, and a clown print giveaway was used to entice consumers to enjoy the products.
1914
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New Product Names Offer New Appeal
Creating additional ways to offer sweetness, both emotionally and with functional benefits for any occasion, was always part of Domino® Sugar.
1950
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The Same Great Sugar Enters A New Age
Sleek, minimalist packaging brought trusted Domino® Sugar to consumers in a more modern way.
1960
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Promotional Points For Powdered
As a leading national brand, Domino® Sugar partnered with others like Heinz and Ore-Ida to add value for shoppers.
1970
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An “I” On Modern Design
The familiar asterisk atop the “I” in the Domino® Sugar logo is replaced with a bolder star, and this new iteration benefits from a change in typography as well.
1970
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A Colorful Look For Confectioners Sugar
Bright colors differentiate between different types of sugar, while the signature Domino® Sugar yellow still made the brand easily seen on the shelf.
1970
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Tradition, Updated For The Times
Hostess tablets remained popular, while packaging continued to evolve over the years. Here, a radial pattern of yellows and oranges is used.
1980
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The Best Sugar Gets Brighter, Bolder
The 80’s were a colorful decade, and Domino® Sugar embraced it. Bigger type, bolder designs and full-color images of delicious baked goods were featured.
1980
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Tasteful Taste Appeal
Bright colors grabbed shoppers attention, while delicious images of desserts made with Domino® Sugar tantalized the sweet tooth of shoppers.
2002
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The 5-Pointed Star
Differentiating by color and variety, then adding a prominent star to the name were among the last updates to the packaging.
2005
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Reshaped and Reusable
Adding to existing 3 and 5-pound bags, new 4-pound plastic tubs gave consumers a convenient, resealable and recyclable choice to consider.
2013
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Pourable and Quick Dissolve Variety
High-quality Domino® Sugar became even more convenient as we introduced an easy to use flip-top packaging for beverages.
2021
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Domino® Sugar’s Newest Look
Today, an updated logo and refreshed packaging with clear descriptions for each type of sugar help to modernize the Domino® brand. This is the beginning of a new era continuing the journey as the high-quality sugar and trusted baking partner in the kitchen for generations to come.
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