Alex (aka Lily P. Crumbs) is a self-taught baker who believes that more is more. She first gained traction baking on TikTok with her journey to find the best chocolate chip cookie online by baking hundreds of chocolate chip cookie recipes. She ranked each recipe and shared the detailed data with her followers on her website. Now, she spends her time recipe testing and developing new cookies, cakes, brownies, and seasonal treats to share on her blog in the hopes that she can convince you to take the time to make something delicious for yourself.