
Make it a Mocktail
Over the years, stemming from the pandemic, there has been a growing trend towards health and wellness, with many consumers choosing to reduce or eliminate their alcohol consumption as part of a healthier lifestyle. Crafted from a mixture of fruit juices, syrups, and other natural or less processed ingredients to create a flavorful and refreshing drink. A popular option for people who want to enjoy the taste and experience of a cocktail without consuming alcohol.
- Domino Sugar’s memorable mocktails: sparkling homemade lemonade or blueberry lemonade
Baking with Browns
Brown sugar will continue to grow in popularity due to its delicious warm flavor featuring notes of caramel and butterscotch adding a rich and nutty flavor to baked goods. Commonly used in cookies, cereals, and cakes its versatility is also responsible for the growth of this trend.
- Domino Sugar’s best of browns: pecan pie cheesecake and strawberry chocolate cake


Globally-Inspired Flavors
Sweet treats that are influenced by flavors and ingredients from different countries and cultures around the world. These desserts offer an exciting taste experience and are becoming increasingly popular as consumers are more curious to seek out new and interesting flavors.
Sustainable Sweetness
In 2024, expect to see an increased emphasis on sustainable practices in the kitchen, including the use of energy-efficient appliances and cookware, choosing locally sourced and seasonal ingredients to reduce the carbon footprint of meals, and growing herbs and vegetables in an at-home kitchen or garden.
- Domino Sugar’s sustainably sweet picks: Granulated Sugar Easy Baking Tub or Golden Sugar Easy Baking Tub


Nostalgic Desserts
Nostalgic desserts are sweet treats that evoke a sense of nostalgia and remind people of their childhood or fond pastimes.
- Domino Sugar’s homemade nostalgic picks: oatmeal crème pie and fudgy brownies
Bite-Sized Bakes
These desserts are perfect for satisfying a sweet tooth without overindulging. This trend has been rising in popularity over the years with the introduction of dessert and buttercream boards.
- Domino Sugar’s bite-sized bakes: mini dark chocolate bundt cake or mini cinnamon sugar pretzels


Flours that "Rise to the Occasion”
Alternative flours are made from grains, nuts, seeds, or other sources different from wheat. These flours are often used as substitutes for wheat flour in recipes for people with dietary restrictions, such as gluten intolerance. The use of alternative flours is not limited to dietary restrictions, the delicious flavors, and textures they impart in baked goods, are attracting more consumers.
- Domino Sugar’s recipes that rise to the occasion: gluten-free apple hand pies and robin’s egg macarons